Celebrity Lifestyle Brands’ Signs Christina Milian

September 2, 2016 – Celebrity Lifestyle Brands, a critically acclaimed brand management and licensing partnership between CEO and Chairman of the Board Bernt Ullmann and President Greg Writer, successfully acquired thirty three percent ownership in We Are Poppin, LLC, created and founded by singer and actress Christina Milian.

The partnership provides Milian the freedom to focus on the creative aspects of her multiple businesses in music, and upcoming products.  Celebrity Lifestyle Brands will help with day-to-day operations, digital marketing, e-commerce and back-office functions.

Said Mr. Writer, “We look forward to working with her and taking her brand and business to the next level.”

Born in New Jersey and raised in Waldorf, Maryland, Milian – who is of Cuban descent – knew show business was for her immediately. At a young age, Milian became a Junior Journalist on the Disney Channel’s “Movie Surfers.” before igniting her musical journey, she appeared as a guest on several TV shows, such as “Clueless,” “Sister, Sister,” Smart Guy,” “Charmed,” “The Steve Harvey Show” and as a recurring character on “Get Real.”

Milian’s musical career began when she signed to Island/Def Jam/UMG at the age of 18 and was quickly selected to sing the hook on JA Rule’s No. 1 hit single, “Between Me and You.”  The enormous success of the song introduced her to the mainstream music world and gave her commercial success. Milian then co-wrote the Jennifer Lopez hit “Play” and Paula DeAnda’s popular “Walk Away,” and she was one of the Co-writers of Justin Bieber’s smash “Baby.”  Her self- titled debut, “Christina Milian,” produced the hit “AM to PM” which was her break out into pop culture.

Working with Mr. Ullmann, Greg Writer brings more than 30 years of experience in corporate finance, executive level management, and sales and digital marketing experience to Celebrity Lifestyle Brands, A nationally known speaker, Mr. Writer currently specializes in business strategy, capital engineering and corporate finance. Said Mr. Writer, “We see tremendous opportunity to expand Christina’s brand universe through proper funding and unique marketing.”

About Christina Milian: Christina Milian is known for her role as the social media correspondent for the hit NBC show “The Voice”, was most recently on ABC’s smash “Dancing with the Stars”.  Milian also starred alongside John Stamos on FOX’s “Grandfathered” and premiered in season two of her hit E! Network’s docuseries “Christina Milian Turned Up”.

Christina has an extensive acting resume, recently adding “Dora and Friends: Into “The City” as the voice of the mermaid “La Sirena Mala’.  In addition, catch her on Hulu’s Season Three of “East Los High”.  You may also recognize her for her roles in feature film “Baggage Claim”, the television movie “Christmas Cupid”, CBS shows “A Gifted Man” and “CSI” and recurs as the voice of Esther On “Family Guy”.  Milian Also starred in the last installment of the popular “Bring It On” franchise in “Bring It On: Fight To The Finish.”

Prior to that, Milian’s feature-film credits include “Pulse” opposite Kristen Bell, “Be Cool”, alongside John Travolta, Uma Thurman and Vince Vaughn, “Man Of The House” with Tommy Lee Jones, “Love Don’t Cost A Thing,” a remake of the classic comedy “Can’t Buy Me Love”, and the action-thriller “Torque,” opposite Ice Cube and Jay Hernandez.

About Celebrity Lifestyle Brands:

Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base.  It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.

Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company.  He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally.  He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.


Media Contact:  Cliff Smith

Contact telephone: 760-233-2860