Celebrity Lifestyle Brands Partners with Chris Stoikos

December 15, 2016 Celebrity Lifestyle Brands (CLB), successfully negotiated a joint venture with Chris Stoikos to create and sell various apparel items and merchandise through an online store. The Company will also mentor and Coach Chris through an online marketing strategy to optimize the engagement of fans and the income that can be created by serving these fans.

Founder & CEO of Dollar Beard Club Leading the Bearded Revolution and is best known for his hilarious viral videos, which generated 130M views and $14M in sales in the past 15 months.  Stoikos has also appeared on NBC’s Shark Tank and generated millions in revenue for various product launches.  Forbes magazine reported he was #4 of the top influencers to watch in 2017.

CLB President Greg Writer says, “Chris is a wildly creative, out-of-the-box thinking, high performing CEO. He has been behind multiple successful product and company launches, and established a formula to create extremely engaging, low budget marketing videos that simultaneously entertain and educate your audience. Known for his charisma and energetically glowing personality, Chris is extremely passionate about creating communities, practicing health and wellness, and helping out others in any way he can.”

About Chris Stoikos: Chris Stoikos is a serial entrepreneur and chief executive officer of Dollar Beard Club. He is the archetypal “mover and shaker” with a number of entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and in building and maintaining teams of experts to run businesses independently. Despite his youth, Chris brings a practical knowledge of business in tandem with a firm grasp of market psychology for a younger and “hipper” consumer base. Chris is a highly regarded serial entrepreneur with two successful exits under his belt. He is an expert at creating and organizing dynamic teams that can execute business ideas quickly and effectively, and set them up to be self-sustaining organizations.

In June 2015, Chris and his team launched Dollar Beard Club – a subscription men’s grooming Box Company. He applied his formula of video creation to build a massive community around his brand and quickly turned their customers into a cult following. Operating with a broken website, hardly any paid traffic, email marketing, or affiliate marketing, they pulled in $10.5 million in sales within their first year of business.

By the age of 28, Chris has been responsible for over 100 million video views, tens of millions of dollars in sales, and has even landed a deal on ABC’s Shark Tank in April 2016 for Coolbox, a product which he’s now since licensed.

The formula that he’s perfected for producing viral videos has built an extensive base of raving customers, bringing in massive returns on investment. This formula is now something that he is looking to share with the world. Video is the future of content, and Chris’s mission is to change the way that companies interact with potential customers. To lead in this movement, he has created the media and events company Unconscious Content in which he intends to change marketing forever, and for better.

About Celebrity Lifestyle Brands:

Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base.  It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.

Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company.  He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally.  He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.


Media Contact:  Cliff Smith

Contact telephone: 760-233-2860