October 15, 2016 Celebrity Lifestyle Brands (CLB), partnered with World Artists United (WAU), to prxfovide manufacturing and fulfillment services as well as online marketing strategies for their celebrity clients’ merchandise, including superstar Odell Beckham Jr., an American football wide receiver for the New York Giants of the National Football League (NFL).
World Artists United is proudly carving a new lane between Latin and American music artists by promoting diversity across a wide range of genres. Established in 2015, World Artists United is headquartered in Los Angeles, with office affiliates in Dominican Republic, Miami, Italy, New York City and in 2016 will open up its partnerships in Dubai and Asia as it is continuing to expand through the all- encompassing vision of an artist and record producer himself his whole life, its founder and CEO.
About World Artists United
WAU is a full-service multimedia and entertainment company, specializing in music, film & video production, artist and brand development, publishing, touring, public relations and innovative cross marketing ventures. Our vision is to become the premiere digital alliance of global change-makers who seek to unite and ignite a world class community through the arts. Our mission is unite Millennials worldwide through the creation of unconventional music and multimedia content that transcends borders. The purpose of WAU is to empower a World Class community of artists to eat from their dreams.
About Odell Beckham Jr.
OBJ was born and raised in New Orleans, Louisiana and is the son of former LSU running back Odell Beckham Sr. and All-America sprinter Heather Van Norman. In 2014 Odell Beckham Jr. had a year to remember. Playing in just 12 games in his rookie campaign, he caught 91 passes for 1,305 yards and 12 touchdowns, all Giants franchise rookie records. Odell had a rookie season that only that of Randy Moss rivals. With “The Catch” heard across the world, Odell only continued to produce more highlights and eye popping stats. He had seven 100-yard receiving games, which tied him for 3rd in the NFL that season. He capped off a great rookie season with the NFL Offensive Rookie of the Year and a trip to the Pro Bowl.
About Celebrity Lifestyle Brands
Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base. It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.
Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.