Celebrity Lifestyle Brands Acquires Printex Screen Printers
On June 1, 2016 Celebrity Lifstye Brands (CLB) signed an option agreement with Medford Randal Park to acquire 100% ownership of Printex Inc.
Printex maintains a 165,000 square foot facility with 16 automatic screen printing presses and 110 embroidery heads that support production. The Midwest location provides an advantage from a shipping cost and delivery time. As of June 2016, Printex has fulfilled and shipped over 175,000 units to individuals through our new direct to consumer Pick-Pack-Fulfillment service.
Celebrity Lifestyle Brands side is the fun, sexy side, with T-Rex and Printex the engine behind the door. Printex has been working with a multitude of mass retails fulfilling contract work. Printex production capabilities produce three to four million shirts and sweats per year making them one of the largest and a strategic partner for Celebrity Lifestyle Brands.
Since joining forces with CLB, Printex has turned its focus and improved its profitability by going direct to consumers and handling direct sales. Adjusting their focus allows Printex to augment their business model to cater to one offs by its utilization of Direct to Garment (DTG) and full sublimation printing.
Direct to Garment (DTG) printing is one of the most advanced printing processes. Printex has completed millions of jobs using Brother DTG printers. Brothers are some of the best DTG printers on the market and with them we can create high quality t-shirts in a snap.
Sublimation printing is a process whereby full color images, text and other graphics can be transferred into a receptive item. The process relies on a specialized 'dye sublimation' ink, which when heated changes from being a solid dye to being a gas, without passing through a liquid stage.
Printex will also pursue the additional capability of etching on glassware to further enhance its capabilities and personalization strategies. These types of personalization improves its overall profitability and is now becoming more important than its contractual work, which the company will continue to do as needed.
Printex brings to CLB and our customers the strengths of production, technology, nearly thirty years of creative archives, unique customer relationships, and online sellers, all together to serve CLB customers while increasing ROI by keeping these services in-house with CLB. Large production capabilities allow Printex to turn orders faster, plus their in-house Creative Department keeps Printex well ahead of the competitive landscape.
About Printex: Printex Inc. is a direct to garment, embroidery, screen printing, hang tag, and custom neck branding facility located in Hannibal, Missouri and has been in business since 1987. Customers include Harley Davidson, Bass Pro Shop, VF, Pel Industries, Knights Apparel, and other customers that ship to WalMart, Kmart, Target, and other large retailers. In 2015, Printex shipped over 3,000,000 units to Walmart alone. Printex currently has a staff of approximately eighty people working one shift / day that can be increased and or lowered depending upon business needs and seasonal business requirements. Printex has also worked with professional championship teams providing uniforms, hats and other apparel and will continue to do so taking full advantage of its capabilities.
Printex also works with hundreds of online marketers from print to ship capacity, and who will be utilized in the marketing of CLB client apparel and merchandise. This is a key distinction because it allows CLB to increase their marketing efforts a hundred times, at very little cost.
Printex handles the entire process for clients, including a web-based Production Order & Inventory Tracking system allowing customers 24/7 access to the status of any order in production.
About Celebrity Lifestyle Brands:
Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base. It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.
Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.
Media Contact: Cliff Smith
Contact telephone: 760-233-2860