Press

Press Releases

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Celebrity Lifestyle Brands, a critically acclaimed brand management and licensing partnership between CEO and Chairman of the Board Bernt Ullmann and President Greg Writer, hereby announces the acquisition of 50 percent ownership of the Nikki Lund Brand.

The partnership frees Nikki Lund to focus on all the creative aspects of her multiple businesses in fashion, music, design and upcoming products.  Celebrity Lifestyle Brands will assume day-to-day operations, digital marketing, e-commerce and all back-office functions.

With more than 30 years in successful brand management, licensing and sales, Celebrity Lifestyle Brands’ CEO Bernt Ullmann is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally.

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December 15, 2016 Celebrity Lifestyle Brands (CLB), successfully negotiated a joint venture with Chris Stoikos to create and sell various apparel items and merchandise through an online store. The Company will also mentor and Coach Chris through an online marketing strategy to optimize the engagement of fans and the income that can be created by serving these fans.

Founder & CEO of Dollar Beard Club Leading the Bearded Revolution and is best known for his hilarious viral videos, which generated 130M views and $14M in sales in the past 15 months.  Stoikos has also appeared on NBC’s Shark Tank and generated millions in revenue for various product launches.  Forbes magazine reported he was #4 of the top influencers to watch in 2017.

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November 5, 2016, Celebrity Lifestyle Brands (CLB), signed an agreement to handle the digital marketing for Champions Basketball League. CLB will handle the digital marketing for Champions Basketball League and their groundbreaking crowdfunding team ownership strategy.  In addition, CLB will manage the Official league merchandise @ www.ShopCBL.com.  Built for fan fun, this professional summer basketball league features players straight out of the NBA and has secured an ESPN broadcast contract.

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October 15, 2016 Celebrity Lifestyle Brands (CLB), partnered with World Artists United (WAU), to provide manufacturing and fulfillment services as well as online marketing strategies for their celebrity clients’ merchandise, including superstar Odell Beckham Jr. an American football wide receiver for the New York Giants of the National Football League (NFL).

World Artists United is proudly carving a new lane between Latin and American music artists by promoting diversity across a wide range of genres. Established in 2015, World Artists United is headquartered in Los Angeles, with office affiliates in Dominican Republic, Miami, Italy, New York City and in 2016 will open up its partnerships in Dubai and Asia as it is continuing to expand through the all- encompassing vision of an artist and record producer himself his whole life, its founder and CEO.

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September 2, 2016 - Celebrity Lifestyle Brands, a critically acclaimed brand management and licensing partnership between CEO and Chairman of the Board Bernt Ullmann and President Greg Writer, successfully acquired thirty three percent ownership in We Are Poppin, LLC, created and founded by singer and actress Christina Milian.

The partnership provides Milian the freedom to focus on the creative aspects of her multiple businesses in music, and upcoming products.  Celebrity Lifestyle Brands will help with day-to-day operations, digital marketing, e-commerce and back-office functions.

Said Mr. Writer, “We look forward to working with her and taking her brand and business to the next level.”

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On September 1, 2016 CLB (Celebrity Lifestyle Brands), executed an “Asset Purchase Agreement” to acquire all the assets and client base relating to an ecommerce software platform that allows small business owners to operate an ecommerce store from their website to our hosting solution. CLB provided T-REX ownership shares of common stock for the purchase of T-REX assets and customer base.

A part of the acquisition is a client base of over 1,000 small business owners (internet marketers) that have purchased the software to build and launch an ecommerce store for their business.

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On June 1, 2016 Celebrity Lifstye Brands (CLB) signed an option agreement with Medford Randal Park to acquire 100% ownership of Printex Inc.

Printex maintains a 165,000 square foot facility with 16 automatic screen printing presses and 110 embroidery heads that support production. The Midwest location provides an advantage from a shipping cost and delivery time. As of June 2016, Printex has fulfilled and shipped over 175,000 units to individuals through our new direct to consumer Pick-Pack-Fulfillment service.

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February 10, 2016 Celebrity Lifestyle Brands (CLB), authorized and acquired 100% of Be Your Own You - BYOU, LLC.

BYOU sells products designed to allow girls and women to wear apparel that makes a statement about being loving, caring, genuine and authentic.  Their designs encompass a positive self-esteem and age-appropriate focus for young girls that draws the attention and appreciation of friends and parents, coupled with a fun, contemporary designs girls and young women love, and often times promoted or endorsed by their favorite Celebrity or Influencer.

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