Celebrity Lifestyle Brands Acquires T-REX eCommerce Software Platform

On September 1, 2016 CLB (Celebrity Lifestyle Brands), executed an “Asset Purchase Agreement” to acquire all the assets and client base relating to an ecommerce software platform that allows small business owners to operate an ecommerce store from their website to our hosting solution. CLB provided T-REX ownership shares of common stock for the purchase of T-REX assets and customer base.

A part of the acquisition is a client base of over 1,000 small business owners (internet marketers) that have purchased the software to build and launch an ecommerce store for their business.

These clients primarily sell apparel and various merchandise that is offered and primarily fulfilled by Printex Inc.

Management believes it can add an additional 1,000 clients of the T-REX software in the next 12 months that will have significant impact on the gross revenues and net earnings of the consolidated companies of CLB.

The T-REX software is primarily designed for apparel sellers online but could be used to sell anything from the ecommerce platform.  The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and personalize their orders during the ordering process. The market for growth with this software is tremendous.

About T-REX: A Personalized Apparel Ecommerce Platform Built With The Power of WordPress. An online storefront solution made for people who want to start a business, but don’t want to fuss with web design, Product Development or coding. Perfect for people who want to set up an online business, make more money, and do it all in just one or two hours a day. Pick from one of four pre-populated themed storefronts and have it customized with your style. A T-REX team member will have your store up and running within 48-72 hours. Additional plugins and technologies allows users to leverage Facebook for sales.  Additional art packs and products available to purchase separately allow users to create their own products.

About Celebrity Lifestyle Brands:

Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base.  It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.

Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company.  He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally.  He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.


Media Contact:  Cliff Smith

Contact telephone: 760-233-2860