On January 11, 2018 CLB (Celebrity Lifestyle Brands), created a new entity around its eCommerce platform T-REX. The new company was formed as a New Delaware Corporation and will be called T-REXecom, Inc.
T-REXecom, Inc., is a wholly owned subsidiary of Celebrity Lifestyle Brands, Inc., and will focus specifically on T-REXecom platform sales and T-REX LIVE Events. The New Company will bring in additional management to run the Company and focus on improving and expanding the platforms unique offerings.
T-REXecom LIVE events are proven winners with two successful events completed in 2017. The new entity will take over all T-REXecom LIVE event responsibilities letting CLB to focus on its core business of working with celebrities and influencers. CLB uses the T-REXecom software platform as a tool to bring in new celebrity clients and help monetize these new relationships to the benefit of the company’s bottom-line.
CLB CEO, Bernt Ullmann said of the move; “CLB will continue to guide T-REX and assist where necessary through our developing relationships with our celebrity clients as we look to integrate the platform where we can in support of the Company’s overall vision.”
About T-REXecom, Inc.
T-REXecom, Inc., develops, supports and runs its cloud-based, multi-channel eCommerce platform designed for small and medium-sized businesses. Merchants use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media and brick-and- mortar locations. T-REX also provides sellers with a powerful back-office providing a strategic overview of their business. T-REXecom powers motivated entrepreneurs globally by creating, managing and selling powerful personalized apparel and merchandise through its software. T-REXecom offers multiple online storefront solutions made for people who want to start a business, but don’t want to worry about web design, Product Development or coding. Clients choose from multiple or single niche stores with pre-populated fully customizable themed storefronts. Multiple art packs and products are available for purchase separately allowing users to create their own products. Additional plugins and technologies allows users to leverage Facebook for sales.
About Celebrity Lifestyle Brands:
Celebrity Lifestyle Brands, Inc., formed in 2016, is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”lifestyle brand” and build & manage their eCommerce digital footprint to further monetize their fan base. Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career,
he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons. The Celebrity Lifestyle Brands team integrates, understands and influences all levels of eCommerce and marketing. We help our celebrity clients set and exceed goals, generate new revenues, and navigate the digital countryside. With our unique, full service model, we build your eCommerce presence, navigate blended multichannel marketing strategies, and connect technologies needed for a consumer empowered marketplace. It is the Company’s mission to be a “trusted partner” to the celebrity/influencer who will look out for the best interest of our clients.