Celebrity Lifestyle Brands, a critically acclaimed brand management and licensing partnership between CEO and Chairman of the Board Bernt Ullmann and President Greg Writer, hereby announces the acquisition of 50 percent ownership of the Nikki Lund Brand.
The partnership frees Nikki Lund to focus on all the creative aspects of her multiple businesses in fashion, music, design and upcoming products. Celebrity Lifestyle Brands will assume day-to-day operations, digital marketing, e-commerce and all back-office functions.
With more than 30 years in successful brand management, licensing and sales, Celebrity Lifestyle Brands’ CEO Bernt Ullmann is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally.
Mr. Ullmann has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. Promoting talent brands generating over $6 billion in transactions, Mr. Ullmann has worked with superstars such as Jennifer Lopez, Nicki Minaj, and Adam Levine.
Said Mr. Ullmann, “Having styled some of the most prominent celebrities in Hollywood, Nikki Lund is truly a superstar in her own right. We look forward to working with her and taking her brand and business to the next level.”
Fashionista and pop/dance artist Nikki Lund was the creative force behind the brands Eccentric Symphony, White Trash Beautiful, and Nikki Rich.
Fusing breezy California style with effortless chic, Ms. Lund’s new signature clothing line is a collection that combines beauty, ease, and rock and roll edge. Notes, Ms. Lund, “I focused on a lot of my favorite silhouettes from throughout my career that are great for mix and match, including blouses, dresses and jackets. It’s functional clothing, washables and wearables that translate to day or night wear.”
For Renaissance woman and cultural tastemaker Nikki Lund, Celebrity Lifestyle Brands offers high-octane brand management to match her vision and talent.
Working with Mr. Ullmann, Greg Writer brings more than 30 years of experience in corporate finance, executive level management, and sales and digital marketing experience to Celebrity Lifestyle Brands, A nationally known speaker, Mr. Writer currently specializes in business strategy, capital engineering and corporate finance. Said Mr. Writer, “We see tremendous opportunity to expand Nikki’s brand universe through proper funding and unique marketing.”
About Nikki Lund: Ms. Lund is a unique and special entrepreneur that is doing it all. The musically inclined designer has had her music hit the charts and is managed by Larry Rudolf of Rein Deer Entertainment. She is currently preparing to host a fashion competition show airing this year on FUBU TV, titled “Queen on 34th, and recently had her first child. Nikki’s designs have graced the red carpet and music videos by superstars such as: Carrie Underwood, Kate Beckinsale, Robert Plant, Miley Cyrus, Heather Locklear, Blake Shelton, Jon Bon Jovi, Kelly Clarkson, Demi Lovato, Steven Tyler, Britney Spears, Madonna and others.
About Celebrity Lifestyle Brands:
Celebrity Lifestyle Brands is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base. It is our mission to be a “trusted partner” to the celebrity/influencer who will in fact look out for the best interest of the celebrity/influencer.
Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.