On December 7, 2017 CLB (Celebrity Lifestyle Brands), created a New Entity around its ecommerce recent acquisition of U.S. Utility Patent #8371546. The New Company was formed as a New Nevada and will be called Celebrity PHD, LLC (CPHD).
CPHD was formed with Ms. Lenna Bauerly, inventor of the original purse hanger who filed and received the U.S. Utility Patent for her unique invention.
CLB CEO, Bernt Ullmann says; “CLB can facility new relationships with high powered fashion moguls and houses like Haute Couture, Coach, Hilfiger and others as they are always looking for the next shift in fashion while adding to their already impressive inventory of apparel and accessories”. CLB will help guide and grow the New Company as they find their way into the market with a new relationship through CLB. CLB President Greg Writer goes on to say; “CPHD fits well within the overall vision for CLB and we look forward to building the brand and exploring opportunities as they arise”.
About Celebrity PHD, LLC
Celebrity PHD, LLC, is a purse hanger development and marketing company that holds the utility patent for purse hangers. Established in 2017, Celebrity PHD is a jointly owned entity which holds U.S. UTILITY PATENT #8371546, originally granted to company co-founder, Ms. Lenna Bauerly in February of 2013. With multiple designs and significant prior sales, Celebrity PHD will benefit from the product’s historical past while promoting its future. Celebrity PHD and Celebrity Lifestyle Brands will co-market the new designs and seek to license the technology to major hi-end retailers and designers.
About Celebrity Lifestyle Brands:
Celebrity Lifestyle Brands, Inc., formed in 2016, is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base.
Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.
The Celebrity Lifestyle Brands team integrates, understands and influences all levels of ecommerce and marketing. We help our celebrity clients set and exceed goals, generate new revenues, and navigate the digital countryside. With our unique, full service model, we build your ecommerce presence, navigate blended multichannel marketing strategies, and connect technologies needed for a consumer empowered marketplace. It is the Company’s mission to be a “trusted partner” to the celebrity/influencer who will look out for the best interest of our clients.