On December 12, 2017 CLB (Celebrity Lifestyle Brands), acquired 50% of Big Noggin Apparel created by Fashion Artist Sam Maxwell of Pop Worx.
The Big Noggin line is a fun a whimsical casual apparel line created by Sam Maxwell, an artist, world class photographer and apparel industry veteran who will lead the creative side of the acquisition. Mr. Maxwell has created this and several other lines that continue to bring him acclaim for his design talents with his finger on the pulse of the apparel industry.
CLB CEO, Bernt Ullmann says; “Big Noggin is a good fit for CLB who is very involved with the Celebrity branded merchandise and feels the line will strike a favorable cord with consumers and buyers moving forward.” CLB will facilitate the business activities for the line and seek out manufactures representatives who will help bring the line to retail. The Big Noggin line will also be offered to the Company’s T-REXecom community, selling direct to end users and ramping up the lines awareness more efficiently. CLB President Greg Writer goes on to say; “Big Noggin is a great fit for us as we are always looking for new and exciting products lines to bring to our T-REX community of ecommerce sellers”.
About Celebrity Lifestyle Brands:
Celebrity Lifestyle Brands, Inc., formed in 2016, is a holding and management company that partners with celebrities/influencers with large social media following to help them create a ”Lifestyle Brand” and build & manage their ecommerce digital footprint to further monetize their fan base.
Co-founder, Bernt Ullmann, brings over 30 years in successful brand management, licensing and sales to the Company. He is a leader in creating, incubating, developing, marketing and distributing leading lifestyle brands globally. He has tremendous access to leading retailers, manufacturers, brands and celebrities worldwide. During his career, he generated over $6 billion in transactions working with superstars such as Jennifer Lopez, Nicki Minaj, Adam Levine, Daymond John, Russell Simmons and Kimora Lee Simmons.
The Celebrity Lifestyle Brands team integrates, understands and influences all levels of ecommerce and marketing. We help our celebrity clients set and exceed goals, generate new revenues, and navigate the digital countryside. With our unique, full service model, we build your ecommerce presence, navigate blended multichannel marketing strategies, and connect technologies needed for a consumer empowered marketplace. It is the Company’s mission to be a “trusted partner” to the celebrity/influencer who will look out for the best interest of our clients.