Welcome To Celebrity Lifestyle Brands

Bernt Ullmann

Chief Executive Officer & Chairman of the Board

Bernt Ullmann is the President and CEO of Star Branding Equity Holdings (SBEH), a critically acclaimed licensing and brand management consumer focused partnership between Tommy and Andy Hilfiger, Joe Lamastra and Mr. Ullmann. Founded in 2009, the group specializes in creating, incubating, developing, marketing and distributing leading global lifestyle brands.

Mr. Ullmann procured a contractual arrangement early 2013 with Mr. Eddie Lampert, Chairman and CEO of Sears Holdings Corporation, under which Star Branding became the operator of the group’s Shop Your Way Brands division, with Mr. Ullmann assuming the role of CEO for Shop Your Way, reporting directly to Mr. Lampert. In this capacity, Mr. Ullmann oversaw the highly successful launch of the two celebrity brands Nicki Minaj and Adam Levine, with retail sales projected to surpass $200 million by the end of the third full year of operations.

Meet Greg Writer


Mr. Writer is the President and Founder of Celebrity Lifestyle Brands and is also the CEO of Angel Investors Network, Inc. (see www.AngelNetwork.com) and has served in this capacity for the last 5 years.

Mr. Writer is an executive with over 31 years’ experience in corporate finance, capital formation, executive level management, mergers, acquisitions, software development and sales/marketing.

Mr. Writer is a nationally known professional speaker on the subject of marketing and is a business advisory consultant offering marketing and business consulting services for the past fourteen years specializing in business strategy, marketing, capital engineering and corporate finance.

Meet Randy Park


Randy Park is the founder and president of Printex, Inc., a Textile Screen Print and Embroidery Company with annual sales in excess of $4,200,000.  He is responsible for all aspects of the business from business development to staffing and managing the production facility and delivery of finished products.

Founded in 1987, Printex, Inc., in Hannibal Missouri, is a 165,000 sq. ft. facility and printers for the likes of Harley Davidson, VF (Lee, Wrangler, North Face, Nautica, Timberland, etc.), Knights Apparel, and others that ship to Kmart, WalMart, Target, etc.  It is planned for Mr. Parks and Printex to facilitate 100% CLB business unless sub-contracted elsewhere.

Meet Printex


Printex Inc. is a direct to garment, embroidery, screen printing, hang tag, and custom neck branding facility located in Hannibal, Missouri and has been in business since 1987.  Customers include Harley Davidson, Bass Pro Shop, VF, Pel Industries, Knights Apparel, and other customers that ship to WalMart, Kmart, Target, and other large retailers.

Printex also provides direct to consumer Pick-Pack-Fulfillment service to its customers.  Printex maintains a 165,000 square foot facility with 16 automatic screen printing presses and 110 embroidery heads that support production.