Welcome To Celebrity Lifestyle Brands

Bernt Ullmann

Chief Executive Officer & Chairman of the Board

Bernt Ullmann is the President and CEO of Star Branding Equity Holdings (SBEH), a critically acclaimed licensing and brand management consumer focused partnership between Tommy and Andy Hilfiger, Joe Lamastra and Mr. Ullmann. Founded in 2009, the group specializes in creating, incubating, developing, marketing and distributing leading global lifestyle brands.

Mr. Ullmann procured a contractual arrangement early 2013 with Mr. Eddie Lampert, Chairman and CEO of Sears Holdings Corporation, under which Star Branding became the operator of the group’s Shop Your Way Brands division, with Mr. Ullmann assuming the role of CEO for Shop Your Way, reporting directly to Mr. Lampert. In this capacity, Mr. Ullmann oversaw the highly successful launch of the two celebrity brands Nicki Minaj and Adam Levine, with retail sales projected to surpass $200 million by the end of the third full year of operations.

Meet Greg Writer


Mr. Writer is the President and Founder of Celebrity Lifestyle Brands and is also the CEO of Angel Investors Network, Inc. (see www.AngelNetwork.com) and has served in this capacity for the last 5 years.

Mr. Writer is an executive with over 31 years’ experience in corporate finance, capital formation, executive level management, mergers, acquisitions, software development and sales/marketing.

Mr. Writer is a nationally known professional speaker on the subject of marketing and is a business advisory consultant offering marketing and business consulting services for the past fourteen years specializing in business strategy, marketing, capital engineering and corporate finance.

Meet Randy Park


Randy Park is the founder and president of Printex, Inc., a Textile Screen Print and Embroidery Company with annual sales in excess of $4,200,000.  He is responsible for all aspects of the business from business development to staffing and managing the production facility and delivery of finished products.

Founded in 1987, Printex, Inc., in Hannibal Missouri, is a 165,000 sq. ft. facility and printers for the likes of Harley Davidson, VF (Lee, Wrangler, North Face, Nautica, Timberland, etc.), Knights Apparel, and others that ship to Kmart, WalMart, Target, etc.  It is planned for Mr. Parks and Printex to facilitate 100% CLB business unless sub-contracted elsewhere.

Meet Printex


Printex Inc. is a direct to garment, embroidery, screen printing, hang tag, and custom neck branding facility located in Hannibal, Missouri and has been in business since 1987.  Customers include Harley Davidson, Bass Pro Shop, VF, Pel Industries, Knights Apparel, and other customers that ship to WalMart, Kmart, Target, and other large retailers.

Printex also provides direct to consumer Pick-Pack-Fulfillment service to its customers.  Printex maintains a 165,000 square foot facility with 16 automatic screen printing presses and 110 embroidery heads that support production.

Strategic Advisory Team


Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy winning TV show, “Shark Tank.” He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co- Founder of the Electronic Retailers Association (ERA) and Co- Founder of the Entrepreneurs’ Organization (EO).

Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.

He is a co-founder of the EO (Entrepreneurs Organization), which has grown to 45 countries and thousands of members, generating over $500 Billion of member sales. In 1990 he co- founded the global direct to consumer organization and trade show, the Electronic Retailers Association (ERA). Today ERA is the exclusive trade association to represent a global $350-billion direct-to-consumer market place, encompassing 450 different companies in 45 countries.

The true value of Kevin is not only the 40 years of his knowledge of building businesses but also what he can do for other companies in many industries with his global Rolodex and his ability to solve problems.


In 2004 Michael Fugler acquired US EURO Securities, Inc., a boutique investment banking firm, and focused on the micro-cap, small-cap sector, providing international services that are customarily only available to much larger companies. Mr. Fugler opened satellite offices serving three continents, offering a range of traditional investment banking and international services, including American, European, and Asian-Pacific roadshows with an emphasis on exchange listing, private placements, public offerings, international institutional exposure, international research coverage, and cross-border market entry and development.

In 1996 Mr. Fugler launched an investment banking career by joining I-Bankers Securities and heading up a New York office as a principle and partner. Mr. Fugler was responsible for investment banking negotiation and documentation of transaction terms, due diligence, all aspects of the transaction process, coordinating legal, auditing and issuer development and completion of offering and marketing materials. Mr. Fugler helped develop I-Bankers investment banking and built a plan to succeed in international small cap equity markets by opening and working out of European satellite offices. Mr. Fugler traveled throughout Europe with Issuers for roadshow presentations to institutional investors, giving small cap issuers access to capital markets and institutional investors access to choice small cap investments. Mr. Fugler focused on investment banking, international presence, IPO and private placement origination, institutional distribution, innovative approach, integrity and insight.


Paul Hoyt, managing partner of Hoyt Management Group and best-selling author, has led hundreds of CEO’s, entrepreneurs, and executives from around the globe through their unique journeys of growth and discovery. His expertise, strong passion, and comfort “from the boardroom to the boiler room” allows him to propel professionals and organizations from a myriad of different industries and experience to reach the business and personal success they want.

His experience and extensive knowledge in the key performance areas of a business enables Paul to analyze and assess the strengths, opportunities and gaps of your foundations, and then develop the strategic and business plans, financial models, and growth strategies needed to improve profitability, productivity, and growth. His experience includes management responsibilities at Oracle, EDS, Litton Industries, and Qwest Cyber Solutions, and he’s helped clients and businesses of all sizes achieve tremendous success in funding and executing their growth and exit strategies, goals and objectives.

Paul is an authority at managing high risk, large-scale programs, and complex, cross-functional project teams, to achieve both incremental and revolutionary improvements across multiple and international locations. He has extensive experience in helping companies design, implement, and manage alliances and partnerships, and support channel sales and marketing organizations.

Hundreds more individuals have been helped from his powerful coaching and mentorship abilities, guiding them in developing specific skills and knowledge to enhance their professional and personal growth. Paul has served on the faculty of the CEO Space Business Growth Conference for 10 years, and spends his time as a mentor and consultant, board member and financial advisor to dozens of companies, veteran entrepreneurial organizations, and many other non-profit and other organizations across the country.

Paul has successfully started and managed two professional services companies, and continues to inspire his clients, his team, and his community on their journeys of growth and discovery.

Nikki Lund - In-house Designer

Nikki Lund Fashion Line designing for A List Celebrities is Celebrity Lifestyle Brands in-house designer to help promote the celebrities the Company choses to work with.

Click link to view a video on Nikki Lund

Emerging as a force in the industry after cutting her teeth in the NYC fashion world working runway shows as an intern for Jill Stuart and Anna Sui, Nikki has put on dozens of wildly successful runway shows for her various lines. She has been widely celebrated for her sophisticated, fashion forward ready-to-wear designs and custom creations for a host of superstars, including Carrie Underwood, Kate Beckinsale, Robert Plant, Miley Cyrus, Nicole Scherzinger, Heather Locklear, Blake Shelton, Jon Bon Jovi, Kelly Clarkson, Demi Lovato, Steven Tyler and Britney Spears.

Because of our ownership in Nikki Lund, we have included below, the bios of two of her strategic advisors.

Larry Rudolph - Strategic Advisor to Nikki Lund

Larry Rudolph was born in The Bronx, New York and grew up in New York City. He attended the University of Buffalo from which he was graduated Summa Cum Laude and Phi Beta Kappa. Later, he attended the Hofstra School of Law from which he was graduated with honors.

In 1992 Rudolph founded the entertainment law firm of Rudolph & Beer, which quickly became one of the preeminent entertainment law firms on the East Coast, with many high-profile clients, including The Backstreet Boys, Britney Spears, Justin Timberlake, Nick Lachey and 98 Degrees, O-Town, DMX, Raekwon, Ghostface Killa, Rakim and The Sugar Hill Gang to name a few.

In 1995 Rudolph discovered Britney Spears at the age of 13 and established Reign Deer Management through which he has managed Britney through the majority of her career. Rudolph also currently manages the careers of Miley Cyrus, Avril Lavigne, Steven Tyler/Aerosmith, Fifth Harmony, and others.

In the areas of film and television, Rudolph has produced the feature film “Crossroads” and various television events and series such as "Britney Spears Live from Las Vegas” (HBO 2001), "In the Zone (Showtime 2003), “The Newlyweds; Nick and Jessica” (MTV 2003), Ashley Parker Angel’s “There and Back” (MTV 2005), "Rock the Cradle" (MTV 2007), "Britney
Spears: For the Record" (MTV2008), ""Miley Cyrus: The Movement" (MTV 2013), and Britney Spears: I am Britney Jean" (E! Entertainment 2013).

Today Rudolph runs Reign Deer Entertainment, a division of Live Nation Entertainment, and is a senior partner in the elite Maverick Management group.

Joe Simpson - Strategic Advisor to Nikki Lund

Once a practicing Baptist minister and psychologist in his native Texas, Joe Once a practicing Baptist minister and psychologist in his native Texas, Joe Simpson now makes a living as a thriving talent manager and producer in Los Angeles. He entered show business as the manager of his daughter Jessica, went on to manage his daughter Ashlee and then began a production career of his own. Simpson’s management prowess has since extended beyond his family. Currently he manages hot young recording artists Kate Farwell, Anchor and the Bell and Angela Wood. Joe has also founded 2 new companies, SLS AdCo and D’Moda Model Management. With Joe as leader, the Simpsons have taken the industry by storm, carving out successful music, film and television niches. Joe produces star branded product and merchandise with great success and is a pioneer in social commerce. He has been instrumental in building the Jessica Simpson brand into a US1.1 billion business.